B2B Prospecting Toolkit: Find Decision Makers Fast

The Modern Prospecting Stack

Prospecting has evolved. The spray-and-pray approach is dead. Today's top performers use a systematic, multi-channel approach that combines data, personalization, and persistence.

Step 1: Build Your Target Account List

Start with your ICP and work backwards:

Pro tip: Use LeadFinder Pro's Google Maps scraping to build hyper-local target lists in minutes.

Step 2: Map the Buying Committee

For every target account, identify 3-5 stakeholders:

1. Economic Buyer — controls budget (VP/C-level)
2. Technical Buyer — evaluates solution fit
3. User Buyer — will use the product daily
4. Champion — internal advocate
5. Blocker — potential objector

Step 3: Multi-Channel Outreach Sequence

Week 1:

• Day 1: LinkedIn connection request with personalized note
• Day 2: Cold email #1 (pain-point opener)
• Day 4: LinkedIn comment on their recent post

Week 2:

• Day 8: Cold email #2 (value-first follow-up)
• Day 10: Phone call attempt #1
• Day 12: LinkedIn InMail

Week 3:

• Day 15: Cold email #3 (case study)
• Day 17: Phone call attempt #2
• Day 19: Video message via LinkedIn

Step 4: Qualification Framework

Use BANT+ to qualify prospects quickly:

• Budget: Do they have allocated budget?
• Authority: Are you talking to a decision maker?
• Need: Is there a quantified pain point?
• Timeline: Is there urgency to solve this?
• +Fit: Does your solution actually solve their problem?

Prospecting Metrics to Track

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From the LeadFinder Sales Team — automate your prospecting with AI-powered lead discovery.