Free Sales Resources
Actionable guides, templates, playbooks, and checklists built by sales professionals. No fluff — just frameworks that drive results.
20 resources available
The Sales Strategy Playbook: 12 Frameworks That Drive Revenue
A comprehensive guide to building and executing sales strategies that consistently hit targets. Covers territory planning, ICP definition, competitive positioning, and quarterly planning frameworks.
Cold Email Mastery: 25 Templates That Get Replies
Proven cold email templates with subject lines, body copy, and follow-up sequences. Includes A/B testing frameworks and deliverability best practices.
Sales Leadership Framework: Building High-Performance Teams
A leadership guide for sales managers and VPs covering team structure, coaching cadences, performance management, and culture building.
B2B Prospecting Toolkit: Find Decision Makers Fast
Step-by-step prospecting methodology with tools, scripts, and workflows for identifying and reaching B2B decision makers.
Sales Pipeline Optimization: From Leak to Machine
Diagnose and fix pipeline leaks with stage-by-stage analysis, velocity optimization, and forecasting accuracy improvements.
Objection Handling Masterclass: Turn No Into Yes
Scripts and frameworks for handling the 20 most common sales objections, with response templates and practice exercises.
Account-Based Marketing Guide: Land Enterprise Deals
Complete ABM playbook covering account selection, personalized campaigns, sales-marketing alignment, and measurement frameworks.
Sales Automation Playbook: Scale Without Losing the Human Touch
Automate repetitive sales tasks while maintaining personalization. Covers email sequences, CRM workflows, lead routing, and reporting automation.
Customer Retention Strategies: Keep Clients for Life
Proven retention frameworks including health scoring, QBR templates, expansion playbooks, and churn prevention systems.
Negotiation Tactics for Closers: Win the Deal Without Discounting
Advanced negotiation frameworks for sales professionals including anchoring, BATNA analysis, concession strategies, and closing techniques.
Social Selling on LinkedIn: Build Pipeline Through Content
Complete LinkedIn selling guide covering profile optimization, content strategy, engagement tactics, and connection-to-conversation workflows.
Sales Forecasting Methods: Predict Revenue with Confidence
Data-driven forecasting methodologies including weighted pipeline, historical analysis, regression models, and scenario planning.
Territory Planning Guide: Maximize Coverage, Minimize Overlap
Data-driven territory design methodology covering account distribution, workload balancing, and performance-based territory optimization.
Sales Compensation Design: Motivate the Right Behaviors
Compensation plan templates and frameworks for SDRs, AEs, managers, and CS teams. Includes OTE calculations, accelerator structures, and SPIFs.
CRM Implementation Roadmap: From Selection to Adoption
Step-by-step CRM implementation guide covering vendor selection, data migration, customization, training, and adoption strategies.
Sales Meeting Agenda Templates: Run Meetings That Close Deals
Ready-to-use agenda templates for discovery calls, demos, proposals, negotiations, QBRs, and team meetings.
Competitive Intelligence Guide: Know Your Rivals Inside Out
Framework for gathering, organizing, and leveraging competitive intelligence in sales conversations and strategic planning.
Sales Enablement Toolkit: Arm Your Team to Win
Complete enablement program covering content libraries, training curricula, onboarding playbooks, and sales tool stack optimization.
Revenue Operations Framework: Align Sales, Marketing & CS
Build a RevOps function from scratch with org design, tech stack consolidation, data governance, and cross-functional process alignment.
Sales Hiring Playbook: Recruit and Retain Top Performers
Complete hiring guide with job description templates, interview scorecards, assessment exercises, and onboarding checklists for sales roles.